Whiskey drink advert starring David Beckham is cleared of encouraging underage drinking after the star agreed to front the stylish TV advertising campaign.
Campaigners at Alcohol Concern argued that the former footballer in the Haig Club Whisky advert would appeal to youngsters and make drinking alcohol appear essential to social success. They pointed out that Beckham has traded heavily on his appeal to children, not least by supporting the Sainsbury’s Active Kids campaign to boost participation in sport.
Beckham starred in the stylish advert for Haig Club which was directed by Guy Richie. Consequently, they argued that his association with the drinks brand, which is owned by drinks giant Diageo, sent the wrong message to youngsters that drinking was cool and sexy.
However, advertising watchdogs have rejected the complaint after deciding Beckham could no longer be viewed as a role model or hero for the nation’s children.
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