Brand Executive - Nigeria North is responsible for leading the execution of key marketing projects affecting the South West Regions of Nigeria; ultimately delivering positive financial performance, value share, and brand love growth.
Responsibilities
• Work with Marketing lead to agree the point of sale materials (POSM) required to support the selling effort, and then execute all implementation of POSM in market (from design, to production, logistics and execution strategies.
• Gather market intelligence and provide market insight to the Marketing teams and senior management to shape winning marketing programs and initiatives.
• Manage all assigned trade marketing resources, materials and equipment in an efficient manner in order to maximize the use, and extend the life of organization’s assets.
• Lead development and implementation of the Trade Marketing strategies to achieve defined business growth objectives across all sales channels in the Zone.
• Conduct consumer and customer researches to bring the outside in.
• Work with Sales and Marketing teams, to help translate marketing plans into a strategic trade marketing calendar of programs.
• Develop and implement tailor-made promotional programs for all channels, and ensure that they are in line with overall business strategy.
• Develop Look of Success (LoS) by channel and ensure full compliance to LoS guide.
• Develop personnel capability and coach others in his/her area of expertise to sustainably drive business results.
• Effectively measure and evaluate all BTL activities to ensure activities deliver set objectives.
Educational Requirements
Minimum: Bachelor's Degree Preferred:
Cultural Diversity
Ability to collaborate in an International / Global cultural context is critical considering the diversity of the Business Unit
Analysis:
Provide Execution Leadership and Analysis for their respective Region; uncovering insights and solutions that encompass local needs/problems
Business Skills:
Passion for Growth
Ability to work under pressure and can-do attitude
Change Catalyst
Team Leadership
Experience Required:
1-3 years of marketing experience
Robust quantitative background
Good experience in effective execution best practices
On or Before January 24th, 2018.
Wish you luck
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