The Federation of International Football Association (FIFA) has revealed the logo for the 2016 U20 Women’s World Cup to be hosted by Papua New Guinea. The official emblem and slogan for the competition was unveiled in an event held at the Laguna Hotel in Port Moresby.
The logo connects Papua New Guinean culture to the tournament by utilising the recognisable shape of the official trophy of the Fifa U-20 Women’s World Cup as a canvas, and incorporating the country’s heritage and nature through a range of design and colour elements.
For the slogan, it was created in order to inspire and empower young women across Papua New Guinea. “To Inspire, To Excel” encapsulates the ultimate goal of the event, which is to use football as a platform to push for gender equality in a traditional male-dominated culture.
Along with the official emblem and slogan, the official Look for the tournament was also released, which takes graphic elements from traditional Papua New Guinean designs. It is a flexible asset that visually connects all parts of the tournament, from the event materials to stadium dressing and across various other platforms.
"With Papua New Guinea hosting this important tournament for the first time, we are thrilled to see the excitement and enthusiasm that this year’s Fifa U-20 Women’s World Cup will bring to the nation,” said Thierry Weil, Fifa’s director of marketing.
“It is an honour to reveal the emblem that reflects the unique beauty and the spirit of hospitality of Papua New Guinea, which are essential to the success of the event.”
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